Sign In or Register | Sunday, January 16, 2022
AfricaTeam,   12/23/2021 4:51:56 PM Add AfricaTeam as a Friend | Send Message
Africa See Profile
Talanton Leads $1 Million in Funding for Africa's First Running Shoe Company

 Enda, the first made-in-Kenya and only black-led running shoe company in existence, meets Talanton's rigorous standards for investment to tackle poverty through job creation.



NEWTOWN SQUARE, Pa., Dec. 21, 2021 /PRNewswire/ -- By investing in values-aligned, high-impact, high-growth businesses, Talanton's mission is to create jobs in East Africa to help people lift themselves out of desperate poverty and bring them Hope.

Talanton, a private U.S. based impact investment fund, made the decision to invest in Enda after the Kenyan founded and Kenyan led business met Talanton's strict investment requirements and passed rigorous due diligence processes. Based on anticipated achievements of financial, spiritual and social impacts, Talanton led this $1.1 million Series A funding round to also include several Kenyan angel impact investors.




"We are thrilled about this investment," said Iris Wen, a partner at Talanton. Enda is perfectly aligned with our mission of investing in companies that create high-quality jobs, especially in places where these jobs have the most impact by creating opportunity and reducing poverty. That they're able to do this while satisfying customers around the world means they're poised for growth and making a real difference in the world."

With this investment, Enda aspires to be a top high-performance running shoe brand by further expanding its product lines and distribution, thus also creating more jobs and achieving positive social and spiritual impacts.

"We've been working hard to fulfill orders as thousands of people around the world are discovering our shoes. It is an exciting time for our company," said Enda co-founder and CEO Navalayo Osembo. This is our moment to invest in further growth and help even more people "Run Kenyan" in 2022."



For more information, visit

About Talanton
Talanton is a values-driven private impact investment fund that believes creating jobs through businesses is the best way to help people lift themselves out of poverty. Visit Talanton's website at to learn how together, we can create jobs, bring Hope and transform many thousands of lives in East Africa.



About Enda
Enda is the first shoe brand proudly made in Kenya. The brand helps you "Run Kenyan" while you give back to the country. The shoes are designed to give you the most from each workout and see your running improve consistently. The bottom line - Enda shoes are built for dancing on any terrain.







Tags:Talanton Leads $1 Million in Funding for Africa's First Running Shoe Company
Bookmark and Share Email Email to Friends Print Print
Please Sign In  or Register  to post a comment.

Facebook Twitter YouTube Instagram Linkedin African Music
Post a New Story from your Account, then Vote for it Here by clicking Push

What's up
Under the Arab Africa Trade Bridges (AATB) Program, ITFC, Afreximbank, BADEA and ARSO to Organize a High-level Roundtable on the Harmonization Of Standards For Pharmaceutical Products And Medical Devices in Africa on The 17th November 2021
Comments (0)
Netrepreneurs: The Rise of Africa's Digital Lion; 8 August 2018 – 13:00-17:30; Linder Auditorium; Johannesburg, South Africa
Comments (0)
African Continental Free Trade Area:Creating Fiscal Space For Jobs and Economic Diversification Friday, May 11 - 15, 2018 Addis Ababa, Ethiopia
Comments (0)
The State of the Africa Region: Leveraging Innovation to Transform Agriculture and Energy April 21, 2018 MC C1-250 (MC Café), World Bank Group Headquarters
Comments (0)
Nairobi to Host the Regional Strategic Meeting of United Cities and Local Governments of Africa (UCLG Africa)
Comments (0)

Most Popular
Latest Forums
Latest Polls
    Nigeria    Kenya    
South Africa    Ghana    
Egypt    Ethiopia    Zimbabwe    Uganda    Africa    
Tanzania    Kenya a Hot bed of Investments    Test    Pope Francis On Safari In Kenya    Malawi    The 28th African/Caribbean International Festival of Life (IFOL) in Conjunction with The 5th Annual Jerk    Sudan    The 2nd Pan-African Cultural Festival Photos    Tunisia    2010 World Cup Draw: Which Country Has the Hottest Fans?    
Site Map | Help | Send Feedback | Contact us | User Agreement | Privacy | About us
Copyright © 2020-2022 "Africa Updates" All rights reserved